Information Architecture design

The way information is set out in your site will have a significant effect on how well people can use it. The more products, services and information you have on your site the more important it is to get the Information Architecture (IA) right. And IA is hard to change as the site develops.

The navigation is important, but it is only part of the IA. Other elements include content, breadcrumb trails, search engines, linking and other things depending on the nature of the site and content. The IA can also influence SEO, another important reason to get it right.

We can help you design and test your IA it before you go on to create a whole site around it. The normal deliverable is a wire frame design; though this can be skinned with the appropriate look & feel for testing.