ad:tech London - 21st-22nd September 2010
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Insurance Choice and emart
Since the summer of 2006 emart has been heavily involved in the development of Insurance Choice.
Starting with interface design and information architecture design, emart has gone on to build the entire site in time for launch in Q1 2007. As well as the technical build and project management, emart has been involved in creating and managing content for the site and technical liaison with a number of other organisations who are key to the effectiveness of the project. Key to success of the website will be effective SEO content. Before launch the site was thoroughly tested for usability and functionality to maximise lead conversion.
In parallel, the marketing team have set up an on- and off-line campaign to drive high quality traffic to the site, including Affiliates. They were also tasked with designing an in house tracking and reporting system that allows the company to calculate precisely the ROI on every promotional pound spent, often in real time. There were some marketing initiatives recommended and implemented by emart that are unique in the UK Financial Services market.
In addition, Pay-Per-Click (PPC) search campaigns have also been implemented to drive quality traffic which will produce high conversion rates.