Search engine optimisation
An increasingly large proportion of people on the web use search engines, especially Google, to find the sites they want. However good your site, if people don't find it you won't do any business. Search Engine Optimisation (SEO) ensures the search engines find your site and give it a good ranking.
SEO is a sophisticated process, we cannot go through all the aspects of it in detail but it can be broken down into the following basic stages.
- Analyse current performance of the site on search engines
- Analyse words & phrases people currently use to find the goods and services you sell
- Organise your site to respond optimally to the search engine
The SEO race
There is enormous competition for the top places in the search results, because people tend to click on the results at the top of the list. Understandable enough as Google delivers results in order of relevance to your search.
Site owners are constantly trying to manipulate the results in favour of their own sites, search engines respond by adjusting the criteria for ranking. Because of some clumsy attempts to get around the way the search engines work, sites can be dramatically downgraded or deleted entirely from search engines. We only use ethical SEO techniques so you don't run this risk.
What SEO involves
These are some, but not all of the factors that can influence the ranking of your site.
- Words within content
- Words within images
- The page URLs on your site
- Page titles
- The technology used on your site
- Links to your site
- Internal link structures
- Meta tags on your site
In most cases your site can be optimised for search engines with little or no effect on look & feel or functionality.
Because of the constant race between the search engines and site owners, SEO has to be repeated regularly to keep your site high in the rankings. The interval depends on the level of competition in your particular market.
Delivering results - consultancy or pay by results
We can work with you in one of two ways:
- Paid for consultancy - we deliver a report which tells you how to optimise your site
- Payment by sales - you only pay us when you make sales based on click throughs