SEO v PPC

Why would you consider PPC when a good SEO campaign will drive good quality traffic to your site?

PPC

• Low initial costs
• Instant results
• See effect of search terms immediately
• Each click costs money
• Clearly paid for ads

SEO

• Higher initial investment
• May take time to take effect
• Takes longer to see effect of terms
• Clicks are free
• Results are 'real'

Costs

If you want us to work with you to set up a PPC campaign we suggest a half day consultancy to set up the campaign and a half day later to review the effectiveness. This will cost £500. You will need to factor in regular time yourself to review and revise your campaign.

Alternatively we can set up and manage a campaign for you; we quote depending on your requirements.