Statistics and analysis

We can help you turn baffling data into useful information. There are large amounts of data available in your log files and elsewhere that will give you an excellent insight into how people use your site - when properly analysed. We can help you to set up systems that will give you ongoing Key Performance Indicators (KPIs) for your site.

Forensic analysis

If you have an existing site, there will be log files. There should be at least 4 weeks of data stored and you may have software that is creating a database so we can look back over months or years.

We use a combination of software and expertise to turn the data into invaluable information about how people use your site. This will reveal the strengths and weaknesses of your site and enable you to improve it immediately. Forensic analysis is a valuable first step in improving both the usability and findability of your site.

Ongoing analysis

Sales may be the bottom line but understanding how you make them – or loose them – is the key to ongoing success. We can set up statistical analysis packages to deliver KPIs which tell you in real time exactly how your customers are interacting with your site.

This gives you the information you need to optimise the site and maximise revenue.